Candid Copyright Conversation with Sheryl Bashore and Bob Kenward

Parents can erase a watermark for five bucks, AI keeps getting better, and “just screenshot it” has become a reflex. So what do you do if you make your living in volume sports photography? Gary Pageau of The Dead Pixels Society sits down with Bob Kenward of Fluvanna Photography and Sheryl Bashore of Sheryl Z Photography, two of the most respected voices in youth sports and cheer, dance, and gymnastics photography, to get honest about what’s happening right now and what actually moves the needle.

Kenward shares what he learned after turning on SnapShield style screenshot deterrence and activity tracking inside his GotPhoto workflow, including the surprising volume of mobile screenshot attempts and why friction can push some families to finally place an order. Kenward brings the counterpoint from the premium side of the market: when the imagery is truly stunning and the commitment level is high, the buy rate and average order value can stay strong without obsessing over every stolen proof. Together we unpack the real issue behind the copyright anxiety: customer psychology, perceived value, and how much parents have already invested in the sport.

We also get practical on pricing strategy, prepay versus post-proofing, handling sibling gallery requests without blowing up your margins, and why volume is “systems first” work. If you’re trying to scale with better workflow, faster turnaround, and smarter account selection using revenue per athlete, this conversation is packed with field-tested ideas.